Chris comes from a background of both design and cycling as two things that have inherently interested him from a young age. When Chris was a kid, he could be found riding a beaten up MTB in the woods where he grew up, then playing around with paints and clay making sculptures to put in his parents garden. Chris went on to study Fine Art at the UCA in Kent then to Ravensbourne to study Architecture and Interior Design. Once graduated, Chris worked with some of the biggest architecture firms on projects internationally for clients such as Google, Facebook, Deloitte, Nike and Rapha to name a few. During this time, Chris found himself getting into a bit of a slump, struggling with the demands of his career in design and started to struggle with depression and weight gain from not being able to exercise properly. He found he was needing to not only have his own creative outlet but also to explore more of the world in a much more sustainable way, by cycling, as well as raising money for worthy charities such as The Pace Centre, a school for 107 kids with motor disorders based in Aylesbury. Chris spent several years juggling design work and cycling and completed challenges such as cycling around Richmond Park in London for 24 hours, riding 107km every day for 107 days, racing at The Silk Road Mountain Race and Atlas Mountain Race along with multiple top 10 finishes at the National 24 Hour TT.
He eventually chucked it all in and took the plunge into freelance life, setting up Zero Lemon. The name 'Zero Lemon' came up in a conversation with a good friend when he said 'When life gives you lemons, tell life to get a life as lemons are a terrible gift.' Thus Zero Lemon was born. Through Zero Lemon, Chris has been able to work on projects that truly interest and excite him and allow him to have real creative freedom, occasionally releasing limited runs of cycling kits, in collaboration with Attacus Cycling, T-Shirts, mugs, bidons and other accessories. Since then Chris has also been able to focus more on his cycling challenges for charity, having cycled 107 miles every day during the 107th tour De France last year and riding up and down Box Hill in Surrey 91 times to highlight the alarming statistic that 91 men a week take their own life in the UK. He also raffled off a custom painted Cervélo S3 bike which he painted in collaboration with Gun Control Paintworks, announcing the winner on Christmas day. His charity fundraising total, since 2016 is over £250,000 for both The Pace Centre and Movember, something he is incredibly proud of.